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Aham - Mental Health Festival
Aham is a mental health festival held every October in Delhi. It creates a welcoming space to talk openly about mental health, explore alternative therapies, and celebrate well-being together.
This project focused on refreshing the festival’s visual identity after four years of its existence, while keeping its essence intact.
Industry
Community & Social Awareness
SERVICE THEY WANTED
Event identity design
The event identity and marketing materials capture the sense of gathering and excitement in this unique festival of mental health and wellbeing.
Birds represent the humans, mimicing the human mannerism/behaviour.
So anyone can see themselves in these birds, irrespective of their demography.
With the colors and gradients, we created a magical vibe for the entire identity. We wanted to move away from the usual perception of mental health as something always somber or soft, so we introduced excitement and fun through bright colors and a galaxy-like texture.
We solve every project by insights we derive through the facilitated churning process.
In this project with touched the topics of
behaviour design,
language and
cultural aspects
to solve for a good event design.
To know about our approach, process and insights
Team
Design
Simran Kaur
Client
Shubham Srivastav
Saanvri Kapoor
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